Juspay Illustration System

Led the creation of an illustration system to extend the brand language across three levels - spots, heroes, and gestures, including asset sets and an illustration guideline to ensure consistency across touchpoints.

Led the creation of an illustration system to extend the brand language across three levels - spots, heroes, and gestures, including asset sets and an illustration guideline to ensure consistency across touchpoints.

Client

Juspay

Scope

Creative direction, illustration, asset library, usage guidelines

Timeline

July - November 2025

Juspay Blogs

The System

Documentation for colour and composition rules.

The System

Documentation for colour and composition rules.

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